Our founder, Adolphus Busch, journeyed to America from Germany in 1857, determined to make his dreams come true. After fighting for the Union during the Civil War, Adolphus joined his father-in-law’s business, bringing big, ambitious ideas with him. In 1879, the company’s name was officially changed to Anheuser-Busch Brewing Association. After Eberhard’s passing in 1880, Adolphus became president. Before Budweiser was introduced, many Americans were drinking heavy, dark ales. But St. Louis summers were hot – perfect for a palatable, crisp lager. Budweiser’s smoothness and drinkability was a success. Budweiser quickly became wildly popular not just in St. Louis, but in America. And we’ve stayed true to the recipe ever since.