They made an unlikely duo: a clever entrepreneur and a master herbalist. But when Alessandro Martini and Luigi Rossi took over the National Wine & Spirits Distillery in a small village near Turin, magic happened. It was in 1863 that Martini's enterprising spirit and Rossi's creative genius were galvanised into a vermouth that has endured for more than 150 years: the inimitable MARTINI Rosso. From the aromatic botanicals of the famous vermouth to the golden effervescence of the Asti wines, MARTINI's influence has spanned continents and decades. Yet its essence will always be steadfastly rooted in the Piedmont region.